Landing Page Funnel Design Scope of Work Template
If your campaigns aren’t converting, the problem often lies in the landing page. The Landing Page Funnel Design Scope of Work Template gives businesses, agencies, and freelancers a clear, actionable framework to build focused, high-performing funnels that drive results, whether it’s capturing leads, generating sales, or booking appointments.
Who Should Use This Template?
This template is ideal for:
- Marketing agencies are designing campaign-specific funnels
- Freelancers or conversion optimization experts
- Founders launching new digital products or lead magnets
- SaaS and service-based businesses looking to improve acquisition
Why This Template Matters
A landing page without s strategy is just another web page. This template is built to guide you through creating a conversion-focused funnel, from structure and content to mobile responsiveness and tracking. It ensures both the client and creative team are aligned from day one on deliverables, expectations, and outcomes.
What’s Included in This Template
This Scope of Work template includes:
- A clear project overview aligned with conversion goals
- Structured funnel objectives and user journey focus
- Services such as wireframing, design, development, and tracking setup
- A step-by-step, 3-week timeline with delivery checkpoints
- Defined responsibilities and revision rounds
- Reporting configuration for ongoing analysis and improvement
How to Edit This Website Design & Development SOW Template in Taskip
Taskip’s built-in Document editor makes it simple to use this template:
- Open the Website Design & Development Scope of Work Template.
- Click the “Use Template” button to copy it to your workspace.
- Use the editor to modify section headings, add client-specific information, or remove parts that don’t apply.
- Save and share the document internally or with clients using a secure link.
- Optionally export the final version as a PDF.
Taskip allows real-time collaboration, so your team or clients can comment and contribute without needing third-party tools.
FAQs
Does this template support both lead capture and e-commerce funnels?
Yes. It’s flexible enough for both lead gen and purchase funnels, just modify the integrations and form structure as needed.
Is copywriting included in the scope?
This version includes a draft copy for the funnel. If you require professional copywriting services, you can add them as a line item.
Can this be used for landing pages on platforms like Webflow, WordPress, or ClickFunnels?
Absolutely. The development section can be tailored based on your preferred platform or builder.
What if I want A/B testing included?
Basic tracking is covered, but A/B testing can be added to the reporting or optimization phase as an additional item.
Is heatmap integration included by default?
Heatmaps are listed as optional, this can be implemented if tools like Hotjar or Microsoft Clarity are available and integrated.
