Content Writing & Blog Strategy Scope of Work Template
Publishing content without a plan is like setting sail without a map. The Content Writing & Blog Strategy Scope of Work Template helps you define a structured, data-driven content process, from keyword research and strategy to blog production and performance reporting. It’s perfect for marketing teams, content freelancers, and agencies who want to produce content that ranks and converts.
Who Should Use This Template?
This template is a perfect fit for:
- Freelance content writers or SEO copywriters
- Marketing agencies manage monthly blog content for clients
- Founders and startups investing in inbound marketing
- In-house content strategists or SEO teams
Why This Template Matters
Without a clear plan and process, content efforts can feel scattered or ineffective. This template helps establish the structure needed to consistently publish SEO-optimized blogs that drive traffic, support lead generation, and build brand authority. It outlines every major task,ccontent planning, production, revision, and reporting, making it easy to align your team and clients around shared goals.
What’s Included in This Template
This Scope of Work template includes:
- A clear introduction that frames the purpose of strategic blogging
- Detailed objectives focused on organic growth, lead generation, and brand positioning
- Services like keyword/topic research, long-form blog writing, content calendars, and on-page SEO
- A weekly timeline to manage expectations across the planning and delivery phases
- Roles and responsibilities for content providers and clients
- A revision policy and reporting structure for ongoing performance tracking
How to Edit This Website Design & Development SOW Template in Taskip
Taskip’s built-in Document editor makes it simple to use this template:
- Open the Website Design & Development Scope of Work Template.
- Click the “Use Template” button to copy it to your workspace.
- Use the editor to modify section headings, add client-specific information, or remove parts that don’t apply.
- Save and share the document internally or with clients using a secure link.
- Optionally export the final version as a PDF.
Taskip allows real-time collaboration, so your team or clients can comment and contribute without needing third-party tools.
FAQs
Can I adjust the number of blogs delivered per month?
Yes. The default is 4 blogs, but you can scale up or down depending on the client’s needs and budget.
Is this suitable for technical or niche content?
Absolutely. Just ensure you update the pricing and timeline sections to reflect the extra research required.
What SEO tools are typically used in the keyword research phase?
Does this include publishing to a CMS like WordPress?
This version doesn’t include CMS publishing, but you can add that to the deliverables section if needed.
Is content strategy included, or just writing?
The template covers both strategy development and execution (keyword research, calendar, writing, and optimization).
