PPC Campaign Setup & Management Scope of Work Template

If you’re managing or offering Pay-Per-Click advertising services, a clear scope of work can make or break client satisfaction. The PPC Campaign Setup & Management Scope of Work Template is designed to help marketing professionals, agencies, and freelancers outline everything from campaign strategy to deliverables and reporting. This template helps ensure both sides are aligned from kickoff to conversion.

Who Should Use This Template?

This template is ideal for:

• PPC specialists and consultants
• Marketing agencies offering paid ad services
• In-house marketing teams manage paid campaigns
• Startups and businesses outsourcing ad management

Why This Template Matters

PPC campaigns involve setup, ongoing management, optimization, and frequent communication. Key items like ad copy approvals, tracking setup, or budget shifts can get lost or misaligned without a structured scope. This template ensures clear communication, defined expectations, and a smoother workflow throughout the campaign.

What’s Included in This Template

This Scope of Work template includes everything needed to plan and manage paid advertising projects professionally:

• A well-written introduction defining the objective and platforms (Google Ads, Bing Ads, Meta)
• Detailed breakdown of services, including keyword research, ad copywriting, campaign structuring, and conversion tracking
• Timeline covering setup, launch, and ongoing optimization
• Roles, responsibilities, revision policy, and reporting cadence
• Payment structure separating management fees from ad spend

How to Edit This Website Design & Development SOW Template in Taskip

Taskip’s built-in Document editor makes it simple to use this template:

• Open the Website Design & Development Scope of Work Template.
• Click the “Use Template” button to copy it to your workspace.
• Use the editor to modify section headings, add client-specific information, or remove parts that don’t apply.
• Save and share the document internally or with clients using a secure link.
• Optionally export the final version as a PDF.

Taskip allows for real-time collaboration, so your team or clients can comment and contribute without needing third-party tools.

FAQs