Taskip
FeaturesUse CasesPricing
Resources
About UsBlogsIntegrationsDocumentationAPI DocsDownload AppsRoadmapChangelogFree ToolsTemplates
Contact
LoginSign up free
Web · Design & Development

Website Scope of Work Template (with Example)

A filled website scope of work you can copy, plus a blank template in Word and PDF: pages, design rounds, development, content migration, SEO setup, testing, acceptance criteria and payment.

Download Word or PDF
4.8/5 on G2 · Trusted by 1,850+ agencies · Updated October 2026

Scope of Work Template

Project Overview

A summary of the website or app project: the client's business context, what the project aims to achieve, and the overall scope of the design and development work.

This template also covers:

  • Design Phase
  • Development Phase
  • Testing & Quality Assurance
  • Deployment & Launch
  • Post-Launch Support & Maintenance
  • Payment Terms

What is a Website Scope of Work Template?

A website design scope of work template is a structured document that defines the full scope of a web design and development project (design, development, testing, launch, and post-launch support), before any work begins.

A website design scope of work (SOW) template is a document that outlines the boundaries of a website or app design and development project, from initial design concepts and wireframes through front-end and back-end development, quality assurance testing, deployment, and ongoing maintenance. It defines who is responsible for what, the timeline for each phase, and what success looks like, so the agency and client agree on exactly what is being built before any code is written.

  • Used before wireframing, design mockups, or development begins, not after
  • Typically 3–6 pages covering all seven sections from project overview to payment terms
  • Signed by both the web agency or developer and the client before kickoff
  • Often paired with a master services agreement and an NDA for IP and confidentiality
  • Includes a dedicated payment terms section covering milestone-based billing and scope change handling
Learn about statements of work on Wikipedia

Website Scope of Work Example

A complete, filled-in scope of work for a realistic engagement between two fictional companies. Copy it, or download it as a Word file below, and replace the details with yours.

Website scope of work example

Use when: A 10-week website redesign on WordPress, paid in three milestones.

WEBSITE SCOPE OF WORK SOW No.: SOW-2026-023 · Date: 10/20/2026 · Start date: 11/02/2026

Agency: Brightline Studio LLC, Maya Torres, Managing Director Client: Kavya Home Decor, Kavya Rao, Founder

This scope of work covers the redesign and rebuild of the Kavya Home Decor website on WordPress, delivered over 10 weeks.

1. Objectives - A faster, mobile-first site that makes products easy to find. - Move existing content to the new site without losing pages. - Basic on-page SEO and analytics in place at launch.

2. Deliverables - Sitemap and wireframes for key pages · 1 · PDF + Figma · Week 2 - Page template designs, 2 design rounds · 12 · Figma · Week 5 - WordPress theme development · 12 templates · Staging site · Week 8 - Content migration · Up to 40 pages · WordPress · Week 8 - On-page SEO basics and GA4 setup · 1 · Live site · Week 9 - Browser and device testing · 1 test matrix · Report · Week 9 - Launch, training and 30-day support · 1 · Live site + video · Week 10

3. Timeline - 1. Discovery, sitemap and wireframes · Weeks 1 to 2 · Wireframes approved - 2. Design of 12 page templates · Weeks 3 to 5 · Designs approved - 3. Development and content migration · Weeks 6 to 8 · Staging site ready - 4. SEO setup and testing · Week 9 · Test report signed off - 5. Launch and training · Week 10 · Site live

4. Client Responsibilities - Supply final copy and product photos by the end of week 4. - Provide hosting, domain and WordPress admin access by week 6. - Review each milestone within 3 business days.

5. Revisions Page designs include 2 revision rounds. Development includes fixes for anything that does not match the approved designs. New features after design approval are change requests.

6. Out of Scope - Copywriting and product photography - Hosting and domain fees - Paid plugins and themes (billed at cost if needed) - Support after the 30-day period

7. Acceptance Criteria - Key templates score 85 or more for mobile performance in Lighthouse. - Key templates are checked against WCAG 2.1 AA. - The site works in the latest Chrome, Safari, Firefox and Edge, and on iOS and Android phones in the test matrix.

8. Fees and Payment Schedule The total fee is USD 14,500, paid as follows: - 1. On signing (30%) · 11/02/2026 · 4,350.00 - 2. On design approval (40%) · End of week 5 · 5,800.00 - 3. On launch (30%) · End of week 10 · 4,350.00 Total: USD 14,500.00 Invoices are due within 14 days. The 30-day support period covers bug fixes, not new features.

9. Change Requests Any work outside this scope is requested in writing. The agency replies within 2 business days with the effect on fee and timeline, and the change starts only once both parties approve it in writing.

Sign-Off By signing below, both parties agree to this scope of work. It forms part of the service agreement between them. For the agency: ______________________ Date: ________ For the client: ______________________ Date: ________

Download the Website Scope of Work Template

A blank template to fill in, and the filled example above as an editable file. Both come in Word and PDF, with no email required.

What to Include in a Website Scope of Work

FieldWhat to writeExample
Pages and templatesNumber of unique templates and total pages12 templates, up to 40 pages
PlatformCMS and theme approachWordPress, custom theme
Design roundsRevision rounds per milestone2 rounds on page designs
ContentWho writes copy and supplies images, and by whenClient, by week 4
MigrationWhat moves from the old siteUp to 40 pages
SEO and analyticsWhat is set up at launchOn-page basics and GA4
TestingBrowsers, devices and accessibility targetTest matrix, WCAG 2.1 AA checks
Hosting and domainWho owns and pays for themClient
SupportWhat is covered after launch, and for how long30 days of bug fixes
PaymentSchedule tied to milestones30% / 40% / 30%

Common Scope-Creep Traps in Website Projects

  • "One more page" that is really a new template. Count templates, not just pages.
  • Copy and photos arriving late. Put the content deadline in the timeline.
  • New features after design approval, such as booking or memberships. Treat them as change requests.
  • Paid plugins or premium themes nobody budgeted for. Say who pays.
  • Support requests months after launch. Set the support window and what it covers.
  • Testing on every device ever made. Agree a browser and device matrix.

Website Scope of Work Pricing Models

ModelHow it worksFits when
Fixed project feeOne price split by milestones, as in the example (USD 14,500 as 30/40/30)Pages and features are defined
Per templateA price per unique page template plus build costsThe page count may change
PhasedPrice discovery and wireframes first, then quote design and buildRequirements are still unclear

Website Redesign vs New Build: SOW Differences

RedesignNew build
Starting pointAn existing site, content and trafficNo site yet
Add to the SOWContent migration, redirects, keeping SEO rankingsSitemap, content creation plan, domain and hosting setup
Biggest riskLost pages and broken linksContent arriving late

How to Write a Website Scope of Work

1

Define the pages and templates

Count unique page templates and total pages, and name the CMS.

2

List the deliverables by phase

Wireframes, designs, development, migration, SEO setup, testing and launch.

3

Set content and access deadlines

When the client supplies copy, images, hosting and domain access.

4

Write acceptance criteria

Performance, accessibility and the browser and device matrix.

5

Write out of scope and support terms

Copywriting, photography, hosting, paid plugins and the support window.

6

Tie payments to milestones and sign

Payments per milestone, then send the SOW for e-signature.

Related

Scope of Work Generator

Prefer to answer a few questions and let AI draft the whole document instead of filling in a template?

Taskip Documents

Send documents for legally binding e-signatures, track signing progress, and manage approvals without external tools.

SaaS Website or App Development Scope of Work Template

Define the full scope of a SaaS development project before work starts: features, integrations, testing, deployment, and pricing, all in one document.

Landing Page & Funnel Design Scope of Work Template

Define the full scope of a landing page and funnel project before work starts: strategy, design, copy, integrations, A/B testing, and pricing, all in one document.

E-commerce Development Agreement Template

Define scope, payment milestones, platform ownership, and payment-security responsibilities before a single line of storefront code gets written, free to download or edit inside Taskip.

Agency Proposal Template

Define your agency approach, deliverables, and pricing.

Free Scope of Work Generator

Draft a custom SOW with AI from your objectives and deliverables.

Project Proposal Format

The 12-section proposal format with a filled sample.

Project Timeline Generator

Turn the SOW phases into a dated plan.

Explore More Templates

SaaS · Design & Branding

SaaS Design & Branding Scope of Work Template

Clearly define the scope of a design or branding project before work starts: objectives, deliverables, timeline, responsibilities, and approval steps, all in one adaptable document.

Marketing · Strategy & Execution

Marketing Strategy & Execution Scope of Work Template

Define the full scope of a marketing engagement before work starts: research, strategy, campaigns, deliverables, timeline, reporting, and budget, all in one document.

Marketing · Social Media

Social Media Management Scope of Work Template

A filled social media management scope of work you can copy, plus a blank template in Word and PDF: platforms, monthly posts, community management, ads, reporting, out of scope and pricing.

Design · Brand Identity

Branding Scope of Work Template

A filled brand identity scope of work you can copy, plus a blank template in Word and PDF: discovery, logo concepts, visual identity, brand guidelines, revisions, out of scope and payment.

Marketing · Email & Automation

Email Marketing & Automation Scope of Work Template

Define the full scope of an email marketing and automation engagement before work starts: strategy, campaigns, automation flows, segmentation, reporting, and pricing, all in one document.

Marketing · SEO

SEO Audit & Optimization Scope of Work Template

Define the full scope of an SEO engagement before work starts: technical audit, on-page optimization, off-page strategy, reporting, and pricing, all in one document.

Marketing · Content

Content Writing & Blog Strategy Scope of Work Template

Define the full scope of a content writing and blog strategy engagement before work starts: topics, deliverables, revisions, SEO optimization, reporting, and pricing, all in one document.

Marketing · Paid Ads

PPC Campaign Setup & Management Scope of Work Template

Define the full scope of a paid advertising engagement before ads launch: campaign setup, targeting, ad creation, budget management, reporting, and pricing, all in one document.

Technology · CRM

CRM Implementation & Data Migration Scope of Work Template

Define the full scope of a CRM deployment before work starts: platform setup, data migration, integrations, training, and pricing, all in one document.

Design · Mobile App

Mobile App UI/UX Design Scope of Work Template

Define the full scope of a mobile app design project before work starts: user research, wireframes, prototypes, visual design, handoff, and pricing, all in one document.

Marketing · Funnel Design

Landing Page & Funnel Design Scope of Work Template

Define the full scope of a landing page and funnel project before work starts: strategy, design, copy, integrations, A/B testing, and pricing, all in one document.

Marketing · Webinar

Webinar Strategy & Automation Scope of Work Template

Define the full scope of a webinar marketing engagement before work starts: strategy, promotion, registration, hosting support, follow-up, and pricing, all in one document.

View All Templates

FAQs: Website Scope of Work Template

What should a website scope of work include?

Pages and templates, platform, design rounds, content responsibilities, migration, SEO and analytics setup, testing and acceptance criteria, hosting and domain ownership, post-launch support, out of scope and a payment schedule.

How detailed should a website scope of work be?

Detailed enough that someone outside the project could tell whether each deliverable was delivered: numbers of templates and pages, revision rounds, dates and acceptance criteria.

Who provides the website content?

Usually the client, by a set date. If you write copy or take photos, add them to the scope with their own price.

How many design revisions are normal in a website SOW?

Whatever you can deliver for the fee, written as a number. The example includes 2 rounds on the page designs.

What does post-launch support cover?

Usually bug fixes for a set period after launch, not new features. The example covers 30 days.

What is the difference between a website SOW and a website proposal?

A proposal wins the project. The SOW is the detailed agreement on pages, deliverables, dates and terms once the client accepts.

Website Scope of Work Template, free to download, no credit card required