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Service Quotation Format for Agencies and Service Businesses

Five service quotation formats for how you actually price: by project, by the hour, monthly retainer, annual maintenance (AMC) and freelance. Plus a filled GST sample with the math worked out.

4.8/5 on G2 · Our quotation generator is used by 50,000+ people · Updated October 2026

What is a service quotation format?

A service quotation format is a quotation for work rather than goods: it lists the scope, deliverables or tasks, how they are priced (fixed fee, hours x rate or monthly), tax, payment terms and what is excluded.

Quoting services is different from quoting products. There is no unit price on a shelf, so the quote has to make the scope clear: what is included, what is not, how many revisions, and when you get paid. Choose the format that matches your pricing model below, then add your scope and terms.

  • Priced by project, hours, monthly retainer or annual contract
  • Scope, exclusions and revision limits in writing
  • Deposit due on acceptance
  • Excel versions calculate tax, totals and deposits
  • Free for commercial use, no email required

Download a Service Quotation Format

Pick the format that matches how you charge. Each one comes in Word and PDF, and in Excel with working formulas.

Sample Service Quotation: A Filled-In Example

Brightline Digital in Bengaluru quoting a social media retainer to Kavya Home Decor in Pune. Quotation QT-2026-0042, dated 20/10/2026, valid until 19/11/2026. Dates are DD/MM/YYYY.

#ServiceSACQtyRate (₹)Taxable (₹)
1Social media management (monthly)[SAC]145,00045,000
2Reels production[SAC]46,00024,000
3Brand setup (one-time)[SAC]115,00015,000
Taxable value84,000
IGST @ 18%15,120
Total99,120
Deposit due on acceptance (50%)49,560

In words: Rupees Ninety-Nine Thousand One Hundred Twenty only. Karnataka to Maharashtra is inter-state, so IGST applies. For a client in Karnataka it would be CGST 9% (₹7,560) plus SGST 9% (₹7,560), the same total. The GSTIN shown on a real quote would be your own; never copy a sample one.

How to Price Services on a Quotation

The format follows the pricing model. Not sure what to charge? Try the service pricing calculator or the freelance rate calculator.

ModelHow it worksBest forFormat to use
Fixed feeOne price per phase or deliverableClear, well-defined projectsProject service quotation
HourlyEstimated hours x hourly rate per taskWork whose size is uncertainHourly service quotation
RetainerA monthly fee for an agreed set of servicesOngoing work: social, SEO, supportMonthly retainer quotation
Annual contractA yearly fee per item with scheduled visitsMaintenance of equipment or systemsAMC quotation
Value-basedA price tied to the result for the clientHigh-impact strategic projectsProject service quotation, priced per phase

What to Include in a Service Quotation

FieldWhat to writeExample
ScopeThe services and deliverables, specific enough to check12 posts and 4 reels per month
ExclusionsWhat is not includedAd spend and paid influencers excluded
Revision roundsHow many rounds per deliverable, and the rate for more2 rounds, then ₹1,500 per hour
TimelineStart date, milestones or monthly scheduleStarts 1 November, reports on the 5th
Price and taxFee per line, tax rate and total₹84,000 + IGST 18%
DepositWhat is due on acceptance50% on acceptance
ValidityHow long the quote holdsValid until 19/11/2026
Change requestsHow extra work is quoted and approvedQuoted separately, approved in writing
SAC codeThe services accounting code, if you are GST-registered[SAC code], confirm with your CA
AcceptanceHow the client accepts: signature or written confirmationSigned and returned, or accepted online

SAC Codes for Common Services

GST-registered businesses in India show a SAC code for each service. These codes are from the official CBIC services classification. Check which code fits your exact service with your CA before you use it.

SACService
998311Management consulting and management services
998312Business consulting services, including public relations
998313Information technology (IT) consulting and support services
998314Information technology (IT) design and development services
998315Hosting and IT infrastructure provisioning services
998361Advertising services
998391Specialty design services
998713Maintenance and repair services of computers and peripheral equipment

Not GST-registered? Leave out the GSTIN and tax lines and write "not registered under GST" on the quote. Most professional services are taxed at 18%.

AMC Quotation Format

An AMC (annual maintenance contract) quotation prices a year of upkeep for equipment, IT systems or premises. List each item with its quantity, the number of preventive visits a year and the annual rate, then show GST separately.

Buyers compare AMC quotes on the terms as much as the price, so spell out the response time for breakdowns, whether spare parts are included, the contract period and the payment schedule, usually in advance or quarterly. The AMC quotation template above has these terms ready to edit.

How to Make a Service Quotation

1

Pick the format for your pricing model

Project, hourly, retainer, AMC or freelance, and open it in Word or Excel.

2

Add both parties

Your business details and GSTIN if registered, then the client's name, company and address.

3

Describe the scope

List each service or task specifically, and write what is excluded. Attach a scope of work for bigger projects.

4

Price each line

Enter the fee, hours and rate, or monthly fee. In Excel, amounts and totals calculate on their own.

5

Add tax, deposit and terms

Set the tax rate, the deposit due on acceptance, revision limits and the validity date.

6

Send it as a PDF

Use File > Save As > PDF and email it, or send it from Taskip so the client can accept it online.

Tips for Service Quotations Clients Accept

  • List exclusions as clearly as inclusions. Most scope disputes come from an assumed extra.
  • Put revision limits in writing, with the rate for extra rounds.
  • Ask for a deposit on acceptance, so the client commits before you start.
  • Attach a scope of work for anything bigger than a few lines.
  • Add standard terms from these quotation terms and conditions.
  • Selling goods or materials rather than services? Use the price quotation format.

Service Quotation Format FAQs

How do I write a quotation for services?

Pick a format that matches how you price, add both parties, describe the scope and exclusions, price each line, then add tax, the deposit, revision limits and a validity date before sending it as a PDF.

What is a service charge quotation?

A quotation that sets out the charges for a service, such as installation, repair or ongoing support, rather than the price of goods. It usually lists each service with its fee, tax and payment terms.

Should a service quotation include GST?

If you are GST-registered, yes. Show the SAC code, the taxable value and GST: CGST and SGST for a client in your state, or IGST for a client in another state.

What is an AMC quotation?

An annual maintenance contract quotation prices a year of maintenance for equipment or systems: the items covered, scheduled visits, response time, the annual fee and GST.

Should I send a quotation or a proposal for services?

Send a quotation when the client already knows what they want and needs a price. Send a proposal when you still need to explain your approach and win the work, then follow it with a quote.

Can I convert a service quotation into an invoice?

Yes. Copy the same lines into an invoice once the client accepts, or use Taskip Quotations, which converts an accepted quote into an invoice in one click.